Entice all five senses of your customers
- You may be focusing much of your efforts on display, lighting and shelving. However, have you ever thought about the fragrance within your store?
- Scents, whether ambient fragrance or directly diffused near the products, can improve the desirability of the products.
- Scents can also help drive sale by affecting customers' emotions.
- In combination with other marketing cues, scent can heighten brand connection, create stronger communication and deepen brand loyalty.
- Great for car showroom, fashion and jewelry boutiques...
How scent marketing can help your establishment
- Increase time spent on the sale floor and near products
- Enhance products' desirability
- Research has shown that scent can increase the desire to shop by 15%
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