{"id":18244,"date":"2022-12-13T03:58:44","date_gmt":"2022-12-12T20:58:44","guid":{"rendered":"https:\/\/kodointernational.com\/duft-marketing\/"},"modified":"2024-10-31T14:38:28","modified_gmt":"2024-10-31T07:38:28","slug":"duft-marketing","status":"publish","type":"page","link":"https:\/\/kodointernational.com\/de\/duft-marketing\/","title":{"rendered":"Duft-Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"18244\" class=\"elementor elementor-18244 elementor-2214\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-339a16e elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"339a16e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e3293e\" data-id=\"5e3293e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50710a7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"50710a7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Duftmarketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c8d22b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c8d22b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06c5f01\" data-id=\"06c5f01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2361fb elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"c2361fb\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/kodointernational.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><div class=\"bc-type-left2 bc-effect-mouse bc-color-dark page-heading\"><div class=\"container a-center pos-relative\"><a href=\"https:\/\/kodointernational.com\/de\/kodo-duftservice\/\">Home<\/a><\/div><\/div><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7482cf5 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7482cf5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-314aa8b elementor-invisible\" data-id=\"314aa8b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c4a6a7 elementor-widget elementor-widget-image\" data-id=\"1c4a6a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"770\" height=\"440\" src=\"https:\/\/kodointernational.com\/wp-content\/uploads\/2024\/10\/Tiep-thi-mui-huong-1.jpg\" class=\"attachment-large size-large wp-image-27236\" alt=\"\" srcset=\"https:\/\/kodointernational.com\/wp-content\/uploads\/2024\/10\/Tiep-thi-mui-huong-1.jpg 770w, https:\/\/kodointernational.com\/wp-content\/uploads\/2024\/10\/Tiep-thi-mui-huong-1-300x171.jpg 300w, https:\/\/kodointernational.com\/wp-content\/uploads\/2024\/10\/Tiep-thi-mui-huong-1-768x439.jpg 768w, https:\/\/kodointernational.com\/wp-content\/uploads\/2024\/10\/Tiep-thi-mui-huong-1-600x343.jpg 600w, https:\/\/kodointernational.com\/wp-content\/uploads\/2024\/10\/Tiep-thi-mui-huong-1-1x1.jpg 1w, https:\/\/kodointernational.com\/wp-content\/uploads\/2024\/10\/Tiep-thi-mui-huong-1-10x6.jpg 10w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b5f05a7\" data-id=\"b5f05a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46901e9 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"46901e9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Warum wird <span style=\"color: #F8B5BA\">Duftmarketing<\/span> allm\u00e4hlich zum Trend?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4057996 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4057996\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b61de5 elementor-widget elementor-widget-text-editor\" data-id=\"9b61de5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Kl\u00e4ren wir zun\u00e4chst einmal, was &#8220;Duftmarketing&#8221; ist.<\/strong><\/p><p>Duftmarketing ist mehr als nur das Parf\u00fcmieren von R\u00e4umen. Duftmarketing ist der strategische Einsatz von D\u00fcften, um \u00fcber den Geruchsinn olfaktorische Reize beim Kunden zu erzeugen. Ein gut gew\u00e4hlter Duft und die richtige Strategie vermitteln Ihren Kunden leichter die gew\u00fcnschte Markenidentit\u00e4t.\u00a0 Duftmarketing steigert den Wiedererkennungswert Ihrer Marke und damit den Umsatz und die Kundentreue, indem es einzigartige Erlebnisse f\u00fcr Kunden schafft.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7b1bba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7b1bba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1a27c5\" data-id=\"c1a27c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e3ae83 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8e3ae83\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Warum <span style=\"color: #F8B5BA\">also der Trend zum Duftmarketing ?<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-14302bd elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14302bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-96d0475\" data-id=\"96d0475\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c72e28b elementor-widget elementor-widget-heading\" data-id=\"c72e28b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A- Die Wissenschaft des Duftmarketings:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecf3da2 elementor-widget elementor-widget-text-editor\" data-id=\"ecf3da2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Um wirklich zu verstehen, wozu Duftmarketing in der Lage ist, m\u00fcssen Sie die Wissenschaft des Duftes verstehen.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1903926 elementor-widget elementor-widget-text-editor\" data-id=\"1903926\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Der Mensch kann mehr als 1000 Milliarden verschiedene D\u00fcfte unterscheiden.<\/li><li>Der Mensch nimmt Ger\u00fcche \u00fcber mindestens 1000 Rezeptoren wahr.<\/li><li>Die Wissenschaft des Duftes macht sich die Reaktion des Gehirns auf Ger\u00fcche zunutze, um immaterielle Ideen zu kommunizieren.<\/li><li>Die Wissenschaft, die den menschlichen Geruchsinn untersucht, ist eine Kollision von Biologie und Physik.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87b02ef elementor-widget elementor-widget-text-editor\" data-id=\"87b02ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>D\u00fcfte sind die Br\u00fccke zwischen Ihren Kunden und dem, was sie \u00fcber Ihr Unternehmen denken sollen.<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8d855d9\" data-id=\"8d855d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa5b0fe elementor-invisible elementor-widget elementor-widget-image\" data-id=\"fa5b0fe\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"788\" src=\"https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/11\/Scent-Marketing_1-1024x788.jpg\" class=\"attachment-large size-large wp-image-21989\" alt=\"\" srcset=\"https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/11\/Scent-Marketing_1-1024x788.jpg 1024w, https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/11\/Scent-Marketing_1-300x231.jpg 300w, https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/11\/Scent-Marketing_1-768x591.jpg 768w, https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/11\/Scent-Marketing_1-1536x1181.jpg 1536w, https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/11\/Scent-Marketing_1-2048x1575.jpg 2048w, https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/11\/Scent-Marketing_1-600x462.jpg 600w, https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/11\/Scent-Marketing_1-1x1.jpg 1w, https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/11\/Scent-Marketing_1-10x8.jpg 10w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-244f36e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"244f36e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0492ba3\" data-id=\"0492ba3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be28d07 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"be28d07\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/kodointernational.com\/wp-content\/uploads\/2024\/10\/Tiep-thi-mui-huong-2.jpg\" class=\"attachment-large size-large wp-image-27243\" alt=\"\" srcset=\"https:\/\/kodointernational.com\/wp-content\/uploads\/2024\/10\/Tiep-thi-mui-huong-2.jpg 1000w, https:\/\/kodointernational.com\/wp-content\/uploads\/2024\/10\/Tiep-thi-mui-huong-2-300x200.jpg 300w, https:\/\/kodointernational.com\/wp-content\/uploads\/2024\/10\/Tiep-thi-mui-huong-2-768x512.jpg 768w, https:\/\/kodointernational.com\/wp-content\/uploads\/2024\/10\/Tiep-thi-mui-huong-2-600x400.jpg 600w, https:\/\/kodointernational.com\/wp-content\/uploads\/2024\/10\/Tiep-thi-mui-huong-2-1x1.jpg 1w, https:\/\/kodointernational.com\/wp-content\/uploads\/2024\/10\/Tiep-thi-mui-huong-2-10x7.jpg 10w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d9e93a0\" data-id=\"d9e93a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25542db elementor-widget elementor-widget-heading\" data-id=\"25542db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B- Konsumentenpsychologie<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a8ef1b elementor-widget elementor-widget-text-editor\" data-id=\"9a8ef1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Verbraucher sind im Kauf- und Konsumprozess emotionaler und sensibler (The Economist, 2008)<\/li><li>Zuneigung, Wahrnehmung, Vergn\u00fcgen sind wichtiger als der Preis, da die heutigen Produkte technisch sehr \u00e4hnlich sind (Lindstrom Research, 2005)<\/li><li>Die Stimulation mehrerer Sinne steigert das Interesse an einem Produkt\/einer Dienstleistung.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-78abc58 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78abc58\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8dcf0bc\" data-id=\"8dcf0bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc5d955 elementor-widget elementor-widget-heading\" data-id=\"bc5d955\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C- Sensorisches Marketing f\u00fcr die Entwicklung<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b2b055 elementor-widget elementor-widget-text-editor\" data-id=\"6b2b055\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Kundenbindung durch sensorisches Marketing\u00a0<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-656316d elementor-widget elementor-widget-text-editor\" data-id=\"656316d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Studien zeigen, dass 60 % der Verbraucher eine Marke als erste Wahl w\u00e4hlen, wenn sie vier bis f\u00fcnf Sinne anspricht. Und 75 % unserer Emotionen werden durch das erzeugt, was wir riechen.<br \/>(Mail Mediathek, 2009)<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f3f5350\" data-id=\"f3f5350\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9894122 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"9894122\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"500\" src=\"https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/11\/Scent-Marketing_3.jpg\" class=\"attachment-large size-large wp-image-21987\" alt=\"\" srcset=\"https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/11\/Scent-Marketing_3.jpg 650w, https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/11\/Scent-Marketing_3-300x231.jpg 300w, https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/11\/Scent-Marketing_3-600x462.jpg 600w, https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/11\/Scent-Marketing_3-1x1.jpg 1w, https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/11\/Scent-Marketing_3-10x8.jpg 10w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">(*) Laut einer Studie des Sense of Smell Institute<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d3981fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3981fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1ff0a23\" data-id=\"1ff0a23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-767bc57 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"767bc57\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/11\/Scent-marketing-4-1024x768.jpg\" class=\"attachment-large size-large wp-image-22001\" alt=\"\" srcset=\"https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/11\/Scent-marketing-4-1024x768.jpg 1024w, https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/11\/Scent-marketing-4-300x225.jpg 300w, https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/11\/Scent-marketing-4-768x576.jpg 768w, https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/11\/Scent-marketing-4-1536x1152.jpg 1536w, https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/11\/Scent-marketing-4-2048x1536.jpg 2048w, https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/11\/Scent-marketing-4-600x450.jpg 600w, https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/11\/Scent-marketing-4-1x1.jpg 1w, https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/11\/Scent-marketing-4-10x8.jpg 10w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-10c89cf\" data-id=\"10c89cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7be01e3 elementor-widget elementor-widget-heading\" data-id=\"7be01e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D- Vorteile des Duftmarketings - Duftmarketing f\u00fcr Unternehmen<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0175f44 elementor-widget elementor-widget-text-editor\" data-id=\"0175f44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Je besser Sie verstehen, wie die Wissenschaft der D\u00fcfte funktioniert, desto mehr m\u00f6chten Sie, dass Ihr Unternehmen davon profitiert.<\/p>\n<p>Laut einem Shopify-Artikel hat sich das Duftmarketing zu einem Milliardengesch\u00e4ft entwickelt, das sich \u00fcber mehrere Branchen erstreckt.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8e790e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8e790e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95e7c07\" data-id=\"95e7c07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0007d5 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c0007d5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hier sind die Vorteile von <span style=\"color:#F8B5BA\">Duftmarketing<\/span> f\u00fcr Unternehmen<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-77eef3f elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77eef3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-14bafaa\" data-id=\"14bafaa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f9cf6f elementor-widget elementor-widget-text-editor\" data-id=\"6f9cf6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Kundenbindung durch sensorisches Marketing\u00a0<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-880a611 elementor-widget elementor-widget-text-editor\" data-id=\"880a611\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li><strong>Bauen Sie Wert auf:<\/strong> Kunden empfinden den Duftbereich als hochwertiger und luxuri\u00f6ser.<\/li>\n<li><strong>Erh\u00f6hen Sie die Verweildauer der K\u00e4ufer: <\/strong>Steigern Sie das Einkaufserlebnis. Kunden verweilen im Schnitt mindestens 15 Minuten an Duftspots.<\/li>\n<li><strong>Verbessern Sie die Produktivit\u00e4t und Zufriedenheit Ihrer Mitarbeiter:<\/strong> Durch einen angenehmen Duft schaffen Sie einen zus\u00e4tzlichen Wohlf\u00fchlfaktor und verbessern damit die&nbsp; Arbeitsmoral.<\/li>\n<li><strong>Ein Thema oder Produkt bewerben:<\/strong> Bewerben Sie ein Produkt oder heben Sie ein Thema hervor.&nbsp; Der Duft schm\u00fcckt den Raum absichtlich, so dass die Kunden leicht an einen anderen Raum denken oder das Produkt so klar visualisieren, wie es die Werbetreibenden w\u00fcnschen.<\/li>\n<li><strong>Machen Sie Ihr Unternehmen sicherer, moderner und sauberer:<\/strong>&nbsp;Durch unsere integrierten Luftfilter- und Reinigungstechnologien schaffen Sie ein Umfeld, das der Verbreitung von Krankheitserregern und Keimen keine Chance l\u00e4sst.&nbsp;<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70bd5ee elementor-widget elementor-widget-text-editor\" data-id=\"70bd5ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Duftmarketing ist der einfachste Weg, um das Kundenerlebnis sp\u00fcrbarer zu machen. Bauen Sie emotionale Verbindungen auf, verbessern Sie die Markenbekanntheit und steigern Sie sofort den Umsatz.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8765ab1\" data-id=\"8765ab1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c69957 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5c69957\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"500\" src=\"https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/02\/Scent-Marketing_4.jpg\" class=\"attachment-large size-large wp-image-18254\" alt=\"\" srcset=\"https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/02\/Scent-Marketing_4.jpg 650w, https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/02\/Scent-Marketing_4-600x462.jpg 600w, https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/02\/Scent-Marketing_4-300x231.jpg 300w, https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/02\/Scent-Marketing_4-1x1.jpg 1w, https:\/\/kodointernational.com\/wp-content\/uploads\/2023\/02\/Scent-Marketing_4-10x8.jpg 10w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Duftmarketing Warum wird Duftmarketing allm\u00e4hlich zum Trend? Kl\u00e4ren wir zun\u00e4chst einmal, was &#8220;Duftmarketing&#8221; ist. Duftmarketing ist mehr als nur das Parf\u00fcmieren von R\u00e4umen. Duftmarketing ist&#8230;<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-18244","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/kodointernational.com\/de\/wp-json\/wp\/v2\/pages\/18244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kodointernational.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kodointernational.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kodointernational.com\/de\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/kodointernational.com\/de\/wp-json\/wp\/v2\/comments?post=18244"}],"version-history":[{"count":0,"href":"https:\/\/kodointernational.com\/de\/wp-json\/wp\/v2\/pages\/18244\/revisions"}],"wp:attachment":[{"href":"https:\/\/kodointernational.com\/de\/wp-json\/wp\/v2\/media?parent=18244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}